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The Innovation Trail

Privacy Policy

Effective date: August 13, 2026

Innovation Trail of Greater Boston Inc. (“The Innovation Trail,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit theinnovationtrail.org, contact us, join our email list, submit an inquiry, book an experience, register for an event, or make a donation.

Information We Collect

Information you give us

We may collect information you provide when you:

  • - Contact us through the website, including your name, email address, and message.

  • - Join our email list by providing your email address.

  • - Request a private tour, scavenger hunt, or event, including your name, email address, phone number, company, school, or organization, preferred experience, desired date and time, group size, location preference, how you heard about us, and any other details you choose to provide.

  • - Submit a form through Facebook, Instagram, or another advertising platform.

  • - Book a tour or register for an event.

  • - Make a donation.

  • - Communicate with us by email, phone, social media, or another method.

Booking, registration, payment, and donation information may be collected directly by the third-party provider handling the transaction. We may receive transaction details, contact information, or other records from that provider, but we do not directly collect or store full payment card numbers through our website.

Information collected automatically

When you visit our website or use an online form, we and our service providers may automatically collect information such as:

  • - Your IP address.

  • - Browser, device, and operating-system information.

  • - Pages viewed and links clicked.

  • - Dates and times of visits.

  • - Referring pages or websites.

  • - General location information based on your IP address.

  • - Information collected through cookies, pixels, and similar technologies.

How We Use Information

We may use information to:

  • - Respond to questions and inquiries.

  • - Plan, coordinate, and deliver tours, scavenger hunts, events, and other programs.

  • - Process bookings, registrations, payments, and donations.

  • - Send email updates to people who specifically join our email list.

  • - Operate, maintain, secure, and improve our website and services.

  • - Understand how people use our website and find The Innovation Trail.

  • - Measure the performance of our advertising and outreach.

  • - Maintain business, donor, customer, and program records.

  • - Prevent fraud, misuse, or security problems.

  • - Meet legal, accounting, and regulatory requirements.

Submitting a tour or event inquiry, including through a Meta instant form, does not add you to our email list. We will use that information to respond to and manage your inquiry. You will only receive marketing emails if you separately choose to join our email list.

How We Share Information

We do not sell or rent people’s contact information.

We may share information with companies and partners that help us operate our website, manage inquiries, process bookings and donations, measure advertising, and deliver tours or events. These may include:

  • - Website hosting, security, and technical-service providers.

  • - Form and data-management providers, including Google Forms, NearTail/Formfacade, email systems, and customer relationship management systems.

  • - Analytics and advertising providers, including Google and Meta.

  • - Booking and registration providers, including FareHarbor and Eventbrite.

  • - Donation and payment providers, including Bloomerang/Kindful and Stripe.

  • - Captcha, mapping, video, audio, and embedded-content providers, including Friendly Captcha, Google Maps, YouTube, Vimeo, and Libsyn.

  • - Guides, venues, institutions, speakers, and other partners involved in planning or delivering an experience you requested.

These providers and partners may only receive the information reasonably needed for their role. Their own privacy policies may also apply when you use their websites, forms, booking tools, payment systems, or embedded content.

We may also disclose information if required by law, court order, or a valid government request; to protect the rights, safety, or property of The Innovation Trail or others; or as part of a merger, reorganization, or transfer involving the organization.

Other than these operational, legal, and program-delivery purposes, we do not share people’s information with other parties.

Cookies, Analytics, and Advertising

Our website and third-party tools use cookies, pixels, and similar technologies. For example, we use Google Analytics to understand website activity and the Meta Pixel to measure advertising performance. Some embedded services and forms may also collect information when they load or when you interact with them.

You can control or delete cookies through your browser settings. Blocking some technologies may affect how parts of the website or its forms work. You can also review the privacy and advertising controls offered directly by Google, Meta, and other providers.

Email Communications

If you join our email list, we may send you news, event information, and other updates about The Innovation Trail. You can unsubscribe using the link in an email or by contacting us at info@theinnovationtrail.org.

How Long We Keep Information

We retain inquiry, customer, newsletter, donor, and other organizational records indefinitely unless you ask us to delete your information or the law requires us to keep or remove it. We may keep limited information when needed for legal, accounting, fraud-prevention, security, or recordkeeping purposes.

Your Choices

You may contact us to:

  • - Ask what personal information we have about you.

  • - Correct inaccurate information.

  • - Ask us to delete your information.

  • - Unsubscribe from marketing emails.

  • - Ask a question about how we use your information.

We may need to verify your identity before completing a request. We may also retain information when required by law or when reasonably needed for legal, security, accounting, or fraud-prevention purposes.

To make a request, email info@theinnovationtrail.org.

Children’s Privacy

Our website, forms, bookings, and other services are intended for adults. School and family inquiries should be submitted by an adult. We do not knowingly collect personal information directly from children under 13. If you believe a child has submitted personal information to us, contact info@theinnovationtrail.org so we can review and delete it where appropriate.

Data Security

We use reasonable administrative and technical measures to protect personal information. No website, online form, email system, or storage method can be guaranteed to be completely secure.

Third-Party Websites and Services

Our website links to and embeds content from third-party websites and services. We do not control their privacy practices. Review their privacy policies before providing information directly to them.

Visitors From Outside the United States

The Innovation Trail is based in the United States. If you visit the website or submit information from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

Changes to This Privacy Policy

We may update this Privacy Policy as our services or practices change. We will post the updated version on this page and change the effective date above.

Contact Us

For questions about this Privacy Policy or requests involving your personal information, contact:

Innovation Trail of Greater Boston Inc.
217 Hanover St, Unit 130386
Boston, MA 02113-3016
info@theinnovationtrail.org